NFTs have the potential to become media companies, Rarible co-founder says

As NFTs work to retain mainstream attention, one founder predicts the digital asset sector will pivot in a new direction.

“I think NFT collections will evolve as media companies [into something] like Disney,” Alex Salnikov, co-founder and head of product at NFT marketplace Rarible, said to TechCrunch.

In recent months, major “blue-chip” NFT projects like Bored Ape Yacht Club (BAYC) and Doodles propelled their collections beyond just images and into different sectors.

This article was originally published on TechCrunch.com. Read More on their website.

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