The spelling puzzle app phenomenon Wordle is making its debut on The New York Times Crossword application, The Times announced today. After tons of doppelgangers and wannabes of the infamous app, the NYT Crossword app is now appearing at the top of iOS and Android app store searches.
Users won’t have to worry about losing their scores and streaks because The NYT will allow consumers to create an account to track their gameplay. Though the app itself is free to download, this so-called “free account” is only available for a seven-day trial; users are then prompted to either pay $4.99 per month or $39.99 for the year. The subscription would also include access to puzzles like Spelling Bee, The Mini and The Crossword.
The move to further integrate Wordle comes after The NYT acquired the rights to the game earlier this year at an undisclosed price. According to first-quarter financial results, the publication said the game drove the company’s best quarter ever, in relation to net subscribers for Games. Since its acquisition, the publication has advertised its other games through Wordle.
Though the game was created to be a passtime for the creator Josh Wardle and his partner, its popularity has become a daily habit for some. Back in July, The Times announced the WordleBot to help users strengthen their skills. The tool gives word enthusiasts a score from 0-99 based on skills and luck, but also provides advice on how they can improve their search.
As The NYT tries to capitalize on the game’s popularity, they announced the online word game would be turned into a board game. The company has partnered with toymaker Hasbro to release Wordle: The Party Game in October.
TechCrunch previously reported that upwards of two million players were playing Wordle, and it has been mentioned in over 32 million tweets since its launch. According to The Times, “10% of active players have played 145 or more games of Wordle.”
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